Our data platform enables clients to visualize the purchasing behavior of consumers at major e-commerce sites like Amazon and Rakuten. This data can be viewed on the platform from anywhere and at any time. By collecting and processing data directly from consumers with their express permission, we can perform more accurate analyses while maintaining their privacy. It is now possible to check sales share and brand switching on e-commerce sites where such information was once hard to find.
OUTPUT DATA SAMPLE
Mineds for EC data provides a variety of data in a SaaS format, allowing anyone with an account to freely view and analyze e-commerce purchasing data. No software installation is required. As long as you have an internet connection, you can easily access the data at any time and share the analyses with others in your company.
Position in relation to
Understanding the big picture of the e-commerce market We collect data on Amazon, Rakuten Ichiba, Yahoo! Shopping, PayPay, and LOHACO. We can provide analyses of market size, composition ratio, and trends, as well as of shopper attributes, number of buyers, and unit prices.
data 02By brand
Data analysis by brand
Trends by brand and SKU View data on rankings and trends by brand or by SKU within a specific category. Learn about shopper attributes and co-brand sales within a category.
data 03By channel
Data analysis by channel
Understanding the trends of particular e-commerce sites Get data on rankings and trends within categories, popular-store rankings, and brand and product rankings for such e-commerce sites as Amazon and Rakuten.
After combining email data and EC account data with public data like e-commerce site rankings, we apply our proprietary algorithms to achieve a highly accurate analysis of the purchasing data of an e-commerce site. Complying with the Personal Information Protection Act and JIS standards, we collect and provide data while protecting consumer privacy. Minedia has received the PrivacyMark in recognition of our careful practices. Consumers can use the service while enjoying peace of mind.
Ezaki Glico Co., Ltd.
Glico had no source of data that could effectively depict the e-commerce market and the impact of the pandemic in the categories that they were strategically focusing on. Looking at four major e-commerce categories—Amazon, Rakuten Ichiba, Yahoo! Shopping, and LOHACO—we provided Glico with white paper—like, macro-level insights, including analysis of the market size of particular categories, trends, and buyer attributes.
We took on the challenge of analyzing the relationship between prior catalog requests and actual purchases. By reviewing email data, we were able to analyze customer behavior, such as requests for catalogs, at individual D2C sites as well as at major e-commerce sites. We analyzed the timing of catalog requests and requests for the catalogs of competing brands in order to conduct a funnel analysis of purchases.
Analysis of vote data
Because we acquire data across e-commerce sites, we collect data on purchasing behavior for the entire e-commerce market on a per-user basis. We can analyze which products are being purchased by customers of a particular product and in what sequence. Viewing data across EC sites and categories enables you to discover new insights. Please note: We cannot provide data that is linked to personal information, so exactly what data we can provide is decided on a case-by-case basis.