Mineds gathers consumer insights obtained through qualitative online research conducted using our proprietary platform. Mineds also visualizes and analyzes the purchasing behavior of consumers at major e-commerce sites. We offer solutions to meet the specific challenges and needs of each client.
MINEDS for EC DATA
Our data platform visualizes the purchasing behavior of consumers at major e-commerce sites like Amazon and Rakuten. By collecting and processing data directly from consumers with their permission, we can perform more accurate analyses while maintaining privacy. It is now possible to check sales shares and brand switching on e-commerce sites where such information was once hard to collect.
MINEDS for INSIGHT DATA
Conduct in-depth online interviews and group interviews using our comprehensive, patented online interview system. Store video footage of the interviews and AI-automated transcripts to help share them internally and discover deeper insights about the consumer.
STRENGTH 01
We have earned the PrivacyMark. We collect and provide data while working to protect consumer privacy in compliance with the Personal Information Protection Act and JIS standards.
STRENGTH 02
Our team includes members with a wide range of backgrounds. They have worked for P&G Marketing, Facebook, a strategy consulting firm, an IT firm, and a research firm. It is this kind of broad experience that enables us to integrate technology and marketing.
STRENGTH 03
We developed Mineds in-house. By offering a SaaS model, we can quickly develop new features and make other improvements in our ability to meet client needs.
CLIENT
OUR SERVICE
MINEDS for EC DATA
A platform for analyzing the purchasing behavior of consumers on major, hard-to-analyze ecommerce websites.
MINEDS for INSIGHT DATA
02Qualitative Insight and Data Storage Platform
A platform that enables efficient qualitative online research using a proprietary system to accumulate and share interview videos and transcriptions of them.
